The Guggenheim, Corporate Populism, and the Future of the Corporate Museum

New York: Vera List Center for Art and Politics, 2002
32 pages, 6½" x 10".
Revised version of the 2002 John McDonald Moore Lecture, delivered by Michael Brenson on May 2, 2002.
Michael Brenson responds to a statement in a Newsweek article, which identified the Solomon R. Guggenheim Museum as the first "global museum" and the one whose success had convinced other museums that architectural audacity, glittery special effects, and an economic infrastructure and exhibition program were indispensable to the 21st-century art museum's health and survival.
      • K Michael Brenson: The Guggenheim, Corporate Populism, and the Future of the Corporate Museum Download - pdf (3.32 MB)
Michael Brenson responds to a statement in a Newsweek article, which identified the Solomon R. Guggenheim Museum as the first "global museum" and the one whose success had convinced other museums that architectural audacity, glittery special effects, and an economic infrastructure and exhibition program were indispensable to the 21st-century art museum's health and survival.